How I Started Jules & Joy Gifts

This year marks my second year as an entrepreneur. I remember the desire to venture into business came while working as a marketing executive in Sydney.

Training in Australia
In 2014, I worked for a small-to-medium enterprise (SME) that specializes in renewable energy home products. Since it was a startup, I needed to take on multiple roles โ€“not just marketing and advertising, but also business developmentโ€“ while managing an offshore call center.

After one tiring day, my thoughts drifted to an imaginary company where I got to be the CEO. I thought to myself: How rewarding would it be if I could channel all my efforts at work into something thatโ€™s my own!

In retrospect, I was actually being trained in business while working for someone else without me realizing it.

The Move
A year later, my husband was offered a promising job on the other side of the globe. Newly married, we moved to Vancouver in the spring of 2015 to start afresh. While my husband had a blossoming career, I became an unemployed housewife. I didnโ€™t mind having a rest from corporate work, and in the midst of rearranging furniture and doing laundry, my creative mind started to work.

My business plans were still blurry then, and it wasnโ€™t until I took up calligraphy workshops that the idea of Jules & Joy Gifts began to unfold. Practicing calligraphy inspired me to create personalized wedding gifts that would later on become my very first best sellers!

Jules & Joy Personalized Calligraphy Gft Tags

Jules & Joy Gifts Calligraphy Tags

Making it Legit
Fast forward to several months later, I was a ball of nerves as I registered my business name and designed my very own logo! Small Business BC became my best friend. I went to their seminars and finance workshops to learn about profits and margins.

Taking the plunge to be an entrepreneur without proper training and guidance seemed like I was feeling my way in the dark, but experience is truly the best teacher.

Those couple of years of groping and playing by ear taught me a few things about business, the market, and how to make my ideas work. Iโ€™m just a home business or a micro-enterprise, as what they call it, but Iโ€™m learning, growing, and enjoying this opportunity to create.

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